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My name is Joy, and I love to write. Why poetry, here? Because poetry uplifts its writer, and if she is lucky enough, her readers, too. Around us, so many objects abound to write about. Once a poet starts with a smallest, most trivial object, he shall discover that his pen will spill out what is most delicate or most majestic hidden inside him. Since the classics sometimes dealt with lofty subjects with a lofty language, a person with poetry in his soul may incline to emulate that. That is understandable. Poetry does that to a person: it enlarges the soul and gives it wings. Yet, to really soar, a poet needs to take off from the ground. Kiya's gift. I love it!
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"Failure is unimportant. It takes courage to make a fool of yourself."
CHARLIE CHAPLIN


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Sometimes it takes darkness and the sweet
confinement of your aloneness
to learn
anything or anyone
that does not bring you alive
is too small for you.

David Whyte


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This is my supplementary blog in which I will post entries written for prompts.

February 25, 2016 at 9:42am
February 25, 2016 at 9:42am
#874922
Prompt: What are your favorite TV commercials?

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Most of what we watch are on the DVR, which means we fast forward the ads or when we watch directly from the TV, such as during the news programs, I go do something else either on the computer or in the kitchen while the ad is on. At the moment, I can’t think of a recent TV commercial offhand, but several years ago, I had watched a TV commercial awards program; I think it is called CLIO. On that program, there was an honorable mention winner from Japan. I can’t recall the product they were advertising but it showed two little boys in a bathtub. One of them passed gas and the camera showed the bubbles from it rising to the surface of the water. I thought that was funny and cute.

TV commercials, even if they may annoy us like the AFLAC duck, are not that easy to make. They are quite important for us here because the companies employ writers to create storylines, either heartfelt ones or satirical and with a sense of humor. As in all fiction, the ads have a theme and a main character. The idea is to represent the brand clearly without cutting corners yet keeping it simple. For example, focusing on the image of a product can arouse more interest than burdening the viewers with lots of facts.

In addition, local commercials to save actor fees, opt to use the people who own the brand, but usually, those ads end up as being crude and silly. Still, the commercial ads people need to take into account the limitations of a small budget but try to not come up with fake-sounding and annoying commercials that resemble political campaign ads.


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