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Oct 18, 2013 at 5:43pm
#2584823
"Ludlum used the same fixed titling pattern of The [Proper Noun] [Noun] (where the proper noun functions as a noun adjunct) for most of his books. Subsequent to his death, books written by other authors have carried the phrase Robert LudlumTM on their covers, thus asserting the name Robert Ludlum as a trademark.[citation needed] The actual author (not technically a ghost writer) is identified inside." http://en.wikipedia.org/wiki/Robert_Ludlum http://www.ludlumbooks.com/ I'm sure Mr. Ludlum's estate, who handles his name rights and contracts the novelists who write the books, is handsomely rewarded for the enterprise. He is just one example - there must be others who do this. |
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